Classic SEO is reactive, manual and one-off. Generative answers (ChatGPT, Perplexity, Google AI Overviews, Copilot) force a new discipline, GEO: being indexed is no longer enough, you must be retrievable and citable by AI crawlers.
Continuous SEO + GEO monitoring that replaces the one-off audit with a living, action-oriented watch. Applied to a medical site and a yoga-studio network.